Details from today’s Big 12 meetings are emerging quickly. The latest, as was first reported by Chuck Carlton of the Dallas Morning News, the conference leaders have hired two firms to help develop a conference television network and in turn, vet expansion candidates that make that network as profitable as possible.
The first firm is Navigate Research, who are experts in sponsorship research in sports and entertainment. They are the industry leader in helping clients understand the impact and value of marketing investments throughout sports and entertainment.
Based in Chicago, Navigate helps clients determine the value of their partnerships and understand how they are performing. They also measure the impact and ROI of hundreds of sponsorship deals and have valued billions of dollars in sponsorship transactions on behalf of brands, properties, universities and agencies.
Concurrently, the conference has hired Bevilacqua Helfant Ventures (BHV), based out of New York City. BHV is a company focused on media and other commercial rights advisory services, business development and investment opportunities in the sports and entertainment industries.
BHV partners with professional, collegiate and amateur sports leagues, teams and governing bodies, as well as entertainment, marketing and media companies. The firm was founded by Chris Bevilacqua.
Over the past 25 years, Chris has established himself as a leader in the sports media business, including being at the forefront of two transformative eras in sports media history. Bevilacqua Helfant Ventures (BHV) represents a continuation and expansion of business he previously conducted as founder and CEO of Bevilacqua Media Company (BMC).
Recognizing in the late 1990’s that following the Telecommunications Act of 1996 there was going to be an explosion of investment by media companies into new technology and distribution platforms (i.e., the birth of satellite TV, digital cable and a robust internet), Bevilacqua believed that there were going to be enormous opportunities for content owners, especially those with valuable under-exploited sports rights. So in the early 2000’s he set about founding and creating CSTV, the first-ever 24-hour cable TV network dedicated to college and amateur sports. CSTV was then followed by the launch of Fox College Sports and ESPNU.
His vision and efforts for CSTV led to the acquisition of the digital media company OCSN (Official College Sports Network), which eventually became the industry-leading CSTV.com portal. After raising $100 million in private equity financing from blue chip investors during the period of 2002-2005, CSTV was acquired by CBS Corporation in early 2006 for $325 million and is now known as the CBS Sports Network.
Additionally, in 2006 as part of CSTV’s efforts, Bevilacqua created the first-ever 24-hour collegiate conference sports network, the MountainWest Sports Network, which served as the model for the highly successful and subsequent Big Ten Network as well as the forthcoming Pac-12 Networks.
Also, during the early 2000’s Bevilacqua was an early investor and advisor to online ticketing company, StubHub, which was acquired by eBay in 2007 for $310 million.
Armed with the experience of successfully creating, developing and operating media businesses, Bevilacqua was able to identify yet another forthcoming transformation in sports media. Towards the end of the first decade of the 2000’s, with over $200 billion of infrastructure investments by cable, satellite and telco companies and massive media industry consolidation well underway, the subscription TV business had grown to a $150billion/year industry. With new platforms built out and consumer behavior demanding content anytime, anyplace, anywhere there was dynamic change and an increasingly competitive environment within the media ecosystem. With the dominant media incumbents focused on protecting the critical subscription TV business, there were many genres of programming being distributed outside of the subscription TV business with the exception of one genre: sports. A tipping point was coming, and live sports was the glue that was going to hold the subscription TV business together.
With that in mind, Bevilacqua focused on this transition and was able to bring his past experiences into the media advisory business. His efforts began in 2008 and culminated during an 18-month period in 2010-11 whereby he led a slew of critical sports properties into agreements that broke conventional wisdom. First, the record breaking Texas Rangers deal with Fox Sports, which at the time was the largest local rights TV deal in MLB history, more than tripling what the Rangers were previously receiving and clearly setting a new benchmark for future agreements. Second, came the San Diego Padres and their new RSN with Fox Sports, which debuted in the spring of 2012.
Thirdly, Bevilacqua was the architect of the recent Pac-12 Conference media strategy, including the FOX/ESPN media rights agreements– the largest and most comprehensive in college sports history. He also quarterbacked the groundbreaking Pac-12 Network (and its six regional sports networks and digital network) agreements with Comcast, Time Warner, Cox and Brighthouse. The Pac-12 achieved over a 500% increase in their media rights agreements, launched their own media company which it controls 100% equity in, and at the same time altered the landscape of collegiate athletics by igniting all of the recent re-alignment by other conferences.
NOTE: All information provided is courtesy of http://www.navigateresearch.com/ & http://www.bhv-llc.com/
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